Fortunately, the rise of artificial intelligence (AI) is revolutionizing sales with game-changing insights-driven solutions. This is a significant development. You can now use AI to support the sales process and create a turbo-charged sales team that oers highly personalized engagement opportunities to the customer. This leads to a better return on your investment in the sales process by giving you near real-time insights into customer intent and seamless control over how you leverage your touchpoints most effectively and proactively.
Integrating AI into sales is giving rise to a new approach called consultative sales. Consultative sales, driven by intelligence and personalization, differs entirely from the old-school approach of dialing and hoping. The boiler room is no more. Sales naturally happen when customers feel the brand offers them something they need at the right time. It doesn’t feel like sales.
B2B sales teams are not new to consultative selling – most B2B companies (should) require sales teams to understand the customer and offer contextual solutions. But now they are unlocking a powerful ally in AI – that brings deep insights into each customer’s history and current intent at their fingertips, enabling them to pinpoint what will truly resonate with the customers – and when. The customers feel supported, not like they are just being sold something extra they don’t need. And it’s not just the B2B space that’s evolving. B2C sales teams are also jumping on the AI bandwagon, utilizing its ability to process vast amounts of data at lightning speed.