Generative AI needs no introduction. It represents human ingenuity and technical brilliance at its peak. With the dominative power of Artificial Intelligence, Generative AI is now ready to understand, learn, and provide solutions that reduce human effort, involvement, and time. Its multi-faceted uses are already put to the test, with the likes of ChatGPT and BARD taking the world by storm! This POV traces the journey, discusses the impact of Gen AI on the support industry, and how enterprises and contact centers can benefit and improve their customer experience quotients with their clients with human-like, deeper, trustworthy interactions—more importantly, the need for partnering with the right technology vendor to ensure a seamless transformation journey.