Movate has been recognized as an Enterprise Innovator in the HFS Horizons Generative Enterprise Services 2025 report.
Movate is now positioned in the Enterprise Innovators (Horizon 2) category with capabilities to leverage AI and GenAI to improve decision-making and drive unmatched stakeholder experience.
The ranking highlights Movate’s strength in leveraging GenAI/AI to enhance efficiency, boost productivity, reduce costs, and seamlessly integrate customer experience across all personas and functions.
Combining gig work, GenAI, and traditional talent to engineer CX success.
This recognition in 2025 underscores Movate’s commitment to innovation, AI-driven transformation, and delivering tangible business outcomes and marks a significant step up from 2024 results, where Movate was ranked in Horizon 1 (Disruptor).
The report evaluated 40 service providers. The HFS Horizons – Generative Enterprise Services report evaluated the capabilities of providers to understand the why, what, how, and so what of their Generative Enterprise services offering. The assessment was based on inputs from clients, partners, and employees and augmented with analyst perspectives.
With investments in AI labs, frameworks, and platforms such as Movate AI, and over 100 use case accelerators, Movate is redefining digital engineering, enterprise modernization, and customer interactions, among other areas, through technology-driven solutions.
“Movate is redefining workforce dynamics by seamlessly blending gig and traditional talent to address the AI skills shortage. Through its fixed-to-fluid operating model—where enterprises can dynamically scale their workforce with a mix of full-time and on-demand expertise—Movate accelerates GenAI adoption, modernizes enterprises, and delivers a unified customer experience across all personas and functions.” – David Cushman, Executive Research Leader at HFS Research
The report explores the biggest AI-driven shifts, from agentic AI to hyperpersonalization, transforming how businesses operate; talks about where enterprises are applying GenAI today—and where they plan to in the next two years; helps leaders discover how enterprises are leveraging AI ecosystems, cloud providers, and technology partnerships to scale AI innovation; and what sets Movate apart.
Scale GenAI/AI Solutions with an Industry-Recognized Innovator
Here are some of the top reasons to partner with Movate
- Enterprises seeking AI-powered transformation would benefit from Movate’s investments in Movate AI and Movate QENxt, along with 100+ AI use case accelerators designed to enhance productivity, efficiency, and decision-making.
- Organizations looking to scale GenAI adoption can leverage Movate’s global AI labs and talent upskilling prowess.
- Businesses seeking flexible workforce solutions can take advantage of Movate’s fixed-to-fluid operative model, which seamlessly blends gig work, traditional talent, and AI-driven automation for optimized service delivery.
Enterprises looking for trusted AI expertise would benefit from Movate’s strong partner ecosystem, including collaborations with hyperscalers, cloud providers, and AI technology leaders to deliver cutting-edge AI solutions.
Gourishanker Jha, Chief Transformation Officer at Movate, said, “We are honored to be recognized as an Enterprise Innovator in the HFS Horizons Generative Enterprise Services 2025 report. This recognition underscores our commitment to pushing the boundaries of GenAI-powered transformation and delivering real-world business impact for enterprises worldwide. Through strategic investments in AI, Agentic AI, and GenAI, along with top talent and key partnerships, we continue to empower organizations with scalable, next-gen solutions that drive efficiency, agility, and superior customer experiences.”
Movate’s human + AI equation
Movate’s innovation DNA lies in its unique ability to blend GenAI, gig economy models, and traditional talent to reimagine CX. This hybrid approach gives enterprises access to agile, scalable, and deeply personalized customer support solutions.
This customer-first approach aligns with the broader market need emphasized by HFS Research. In the words of Phil Fersht, CEO and Chief Analyst at HFS Research: “The Generative Enterprise isn’t about sprinkling AI onto legacy processes; it’s about committing to wholesale transformation—rewriting operating models, reimagining customer experiences, and driving decisions with intelligence at scale.”
Movate has embraced this ethos by embedding AI into its very fabric, proving that digital transformation can be both technologically advanced and deeply human.
With its integrated approach to AI, talent, and transformation, Movate has already taken the leap—and is helping others do the same. It’s time to Ride the W(AI)VE of transformation.
Click here to download the complete report.
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