Movate has emerged as a “Leader” in the Everest Group’s Digital Workplace Services PEAK Matrix® Assessment for 2024, specifically focusing on mid-market enterprises. This recognition underscores Movate’s commitment to innovation, customer satisfaction, and its strategic approach to integrating generative AI technologies.
The report examined 21 providers that deliver Consulting and Assessment Services, Design and Implementation, and Management and Monitoring Services across a comprehensive range of offerings, including Service Desk, Deskside/Client-site Support Services, Unified Communication and Collaboration (UCC), Desktop Management and Virtualization, IT Service Management, Smart Workplace, Enterprise Mobility, GenAI in Workplace, and more.
Market positioning—Movate is recognized among a select group of leaders in the digital workplace services sector, alongside other notable companies. The assessment highlighted several key characteristics such as expertise and experience in showcasing high expertise levels in fleshing out comprehensive workplace solutions, that drive high client satisfaction through robust delivery capabilities. The team integrates generative AI (such as Microsoft Copilot) into its offerings, enhancing its service delivery and client engagement strategies.
The digital workplace service providers market has witnessed a slowdown after a solid growth phase primarily due to the global macroeconomic headwinds. Challenging times have spurred enterprises to focus on maximizing the value of their previous phase of investments. Unlike large enterprises (in terms of revenue and FTE) that have the capabilities to build complex and customized solutions, most service providers in the Small and Midsize (SMBs) category focus on cost efficiency, phased investments through shorter and agile engagements.
Considering the evolving workplace landscape from an Employee Experience (EX) perspective and the unique demand for Digital workplace (DW) tech modernization, DW Service Providers are leveling up their investments in various initiatives; they’re developing IP assets and differentiated offerings to support mid-market clients.
The coming years are likely to see an uptick in investments characterized by a strategic mix of cost optimization and transformative programs with the infusion of GenAI, which is poised to play a significant role in workplace transformation.
This customized report focuses on how Movate helps SMBs transform their digital workplace technology ecosystems by building unique, contextualized IP offerings that give clients cost efficiencies, maintain client satisfaction through extensive partnerships with technology vendors; and how Movate engages in joint GTM initiatives that drive client business outcomes.
Proprietary solutions
The report tabulated a representative list of proprietary digital solutions; Movate’s suite of services meet the diverse needs of mid-market enterprises. Some of its standout solutions include:
- Movate Athena: A generative AI platform designed to enhance customer experiences through automated behavioral analysis and KPI trends analysis.
- Movate Edison: An AI-powered customer experiences transformation platform that leverages cognitive RPA and analytics.
- Intelligent Virtual Agent (iVA): This solution employs NLP for voice and text interactions, assisting retail personnel with self-service capabilities.
Others detailed include intelligent endpoint monitoring, enterprise-grade chatbot for NLP interactions and contextualized support, AR/VR for CX and enterprise support, virtual genius bars, library of pre-built user stories, patented intent analysis for empathetic support and ops insights.
Movate is committed to meeting current market demands and anticipating future client requirements; strategic alliances with leading technology vendors, enable the team to co-create solutions that deliver rapid business outcomes.
Vision for DWS: The report states how Movate’s goal is to become the primary architect of the GenAI-powered workplace within the next 3 years–transforming how business function and employees interact at work.
Strategic partnerships
The report tabulates a representative list of technology partners. Movate’s effectiveness is further bolstered by its partnerships with industry leaders such as Microsoft, ServiceNow, and Palo Alto Networks. For instance: Microsoft Partnership focuses on developing over 30 industry-aligned go-to-market solutions utilizing Azure Cloud and Microsoft 365; ServiceNow Collaboration enhances ITSM capabilities with customized solutions tailored for enterprise needs.
Other partners include Atlassian, Nanoheal, Uniphore, DecisionOne, SupportLogic, Essintial, Freshworks.
These collaborations enable Movate to deliver comprehensive solutions across various domains, including IT service management (ITSM), security, and cloud services.
Investments and strengths
Movate has made significant investments in expanding capabilities that lend a competitive edge in the market:
Acquisitions: The acquisition of TSD Global allows Movate to penetrate new markets.
Training programs: Over 200 resources have been trained in generative AI skills to support digital workplace initiatives.
Movate established a transformation office and an AI Center of Excellence (CoE) to foster ongoing innovation for both existing and prospective clients.
The report lists the following strengths:
- Enterprise-grade GenAI solutions through Movate Athena for use cases: automated behavioural analysis, KPI trends analysis, and test case generation.
- Smart field support—Remote first approach to field services supported by solutions such as Virtual Genius Bars, Genius Bar Interactions, smart lockers and vending machines.
- Robust ITSM capabilities augmented via Movate’s network of partners and tech vendors.
- Persona- and user experience-centric approach to offer workplace solutions in collaboration with clients and persona assessment services.
The report recommends that “Leaders” continue to hone capabilities and offer differentiated value to clients as they face stiff contenders vying for new deals. Movate’s recognition as a leader in the Everest Group’s Digital Workplace Services PEAK Matrix® Assessment reflects its strategic vision and robust execution capabilities. By focusing on generative AI integration, maintaining strong partnerships, and investing in innovation, Movate is well-positioned to drive significant value for mid-market enterprises navigating the complexities of digital transformation.
As organizations increasingly seek agile solutions that enhance operational efficiency and employee engagement, Movate stands ready to lead the charge into the future of work.
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