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The business impact of outsourcing retail BPO services to Costa Rica

The Costa Rican marketplace presents a broad opportunity for global products and services. The national capital of San Jose and its Metropolitan Area houses 73% of the population, which offers a great opportunity for starting a business. With such a tremendous opportunity for retail businesses, outsourcing of retail BPO services also finds a great market. Large retail chain companies rule the market, making outsourcing a great option for businesses and service providers.

However, smaller family-owned businesses and franchise outlets also thrive, especially in rural areas served by pulperias. Outsourcing customer service in retail holds significant importance in Costa Rica. Premium products and exceptional customer service are great ways to succeed in the retail industry. This can be achieved by outsourcing retail BPO services to Costa Rica, where competent service providers have operations.

Costa Rica leads the way

Costa Rica has many advantages when it comes to outsourcing retail BPO services. According to the site “tradingeconomics.com,” the Costa Rican economy went up from a value of 874974.62 CRC Million in the third quarter of 2023 to 889645.98 CRC Million in the fourth quarter in terms of GDP growth. Although the value rush of e-commerce stores was big in 2021, 2022 saw a bigger growth with double-digit growth. Digital sales have matured over the years in Costa Rica but remain immature in global terms. However, the shutdown of non-essential stores during the new normal of 2020 meant social distancing and restrictions but also witnessed a steep rise in digital commerce and online sales.

How technology is playing a key role

Behind the scenes, technology-enabled businesses to operate more efficiently. Retailers adapted by enhancing backend operations by way of retail call center services, allowing for remote work and widespread use of cloud computing for dedicated servers. Demand for cloud computing is expected to continue increasing as the industry evolves. Among these trends are some of the key retail trends in the future. The rise of immersive shopping experiences through technologies such as AR (Augmented Reality) and VR (Virtual Reality) enhances in-store CX and online shopping experiences. Gartner predicts that by 2025, 80% of customer service organizations will utilize generative AI to enhance agent productivity and CX.

Social media also plays a significant role in shaping purchasing habits, leading to the rise of dedicated social media promotions and sales. This trend will likely continue as each generation increases its presence on social media channels. Additionally, the potential adoption of digital currencies could change consumer spending habits.

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Movate is your right partner for outsourcing BPO services to Costa Rica. Our innovative approach in customer support, established infrastructure and a competent team will assist take your business to the next level.

Emerging retail trends – Movate retail BPO services

Countries like India, the Philippines, and Poland, which have Movate delivery centers, have embraced social media as a prime technology as far as the retail industry is concerned. Contact center solutions outsourced to these locations are also having a positive impact on the bottom line of retail businesses.

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